Our Kids Canada's Private School Guide

2018 School Membership Info Kit NR

Issue link: http://epub.ourkids.net/i/949635

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Page 12 of 52

13 We can help you reach your marke ng goals To book or renew your membership, please call 1-877-272-1845 or email adver se@ourkidsmedia.com How membership benefits your school Generate direct inquiries and enrollments The membership is a lead generator. It adds qualified families to your sales funnel—families that can then be converted to applications for enrollment. On our website (OurKids.net), families can connect with you in three ways: • Click through to your website • Email you directly from OurKids.net • Click to view your phone-number, so they can reach you by phone These conversion pathways are measurable. In fact, we provide members with real-time analytics tracking these numbers (see page 38). Families that don't immediately convert are still educated about your school, making them more likely to convert to you later. We help funnel families to your school, no matter their phase in the research process: • Discovery phase: we promote your school to families discovering and shortlisting their options. • Analysis phase: we present your information to families as they analyze and compare their options. • Validation-seeking phase: we give families extra confidence before they decide to pick your school. (In fact, 53% of our web visitors tell us they already have a school in mind as they use the site.) Shape perceptions of your school Membership gives you a platform to craft your public image and identity. With a membership you will reach the families most likely to spread your message to the broader public—families researching private schools. These families are the most likely to discuss options among themselves, convey opinions, and make distinctions between schools. Targeting this niche group is an effective way to manage your brand-identity and take control of your word-of-mouth marketing. You will also have the space to manage your identity. We promote you through native content and give you ample space to craft your message. This is not "reminder" advertising: families will engage with 2,000 to 4,000 words of structured information about your school.

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