Our Kids Canada's Private School Guide

2018 School Membership Info Kit NR

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14 We can help you reach your marke ng goals Our Kids: The Trusted Source Finally, on Our Kids you will be presented in a context where parents are especially impressionable. Families see us as a credible source and use us to make distinctions between schools. They are uniquely receptive to our information about schools because it's delivered as part of a comprehensive school-choice platform: we allow families to analyze, compare, and discuss schools. In addition to new prospects, being featured on Our Kids also helps reinforce perceptions of value with your current parents. They like to see you in Canada's private school guide and on OurKids.net. It validates their decision to send their kids to your school. Build awareness and long-term brand equity Membership benefits your school over the long-term. Hundreds of thousands of families will become more aware of your school, seeing your school alongside the other options. Thousands of families will spend time studying your information. This helps you build and maintain your brand, which pays dividends for your school in the future. Over time, more families will discuss and consider you on the strength of your brand alone. You will then be able to set more ambitious goals for your school, in terms of the quantity and quality of your applicants. "We get a steady stream of families approaching us because of OurKids.net" —Allie Offman, founder and executive director, FTW & Bright Start Academy Results you can expect Let's suppose you ignore the branding and awareness-building aspects of membership. Let's also suppose you ignore the exposure you get in our print guide and other platforms (see page 20 for an overview), and focus just on our website, OurKids.net. What kinds of exposure and conversions can you expect for your school? On average, you should receive the following: • 225,527 impressions of your mini-profiles (see page 26 to read about the mini-profile).

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