Our Kids Canada's Private School Guide

2018 School Membership Info Kit NR

Issue link: http://epub.ourkids.net/i/949635

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Page 19 of 52

20 The Our Kids marke ng membership Our Kids: The Trusted Source Overview of what's included Joining Our Kids means we'll promote your school across all our platforms. You'll be showcased to thousands of families in your vicinity who turn to us when considering school options. Everything in the right-hand column (below) is included with the basic membership. Upgrades are also available, and are detailed starting on page 39. Where you're promoted Website: OurKids.net The most popular online resource in Canada for school research, used by 200,000 families every month to discover, analyze, compare, and discuss schools. The site boasts 2.4 million unique visitors annually. It dominates search engines, ranking #1-3 for thousands of school-related keyword searches. (page 22) Printed school guide Canada's largest and most referenced independent school guide. 200,000 copies are distributed through various niche and mass channels. The 196-page guide includes 330 profiles of the leading private schools, and 92 pages of editorial. (page 32-34) School expos Canada's largest and best-a ended private school expos, which we host in ci es across the country. 3,000+ families a end looking for schools. (page 40) eNewsle er Twice-monthly eNewsle er sent to 40,000+ families interested in receiving emails specifically about private schools. (page 50) Mobile app (re-launched) Canada's most comprehensive school-research app, available for iPhones, iPads, and iPods. Distributed through OurKids.net and iTunes. (page 36) Digital magazine Our printed school guide, but in the form of a digital magazine (suitable for tablets, desktops, and mobile phones). (page 37) ExperienceBoarding.ca A boarding-centric website visited by 1,600+ families every month. Social media channels The Our Kids social media channels, which have 14,500+ followers. We're on Facebook, Twi er, Google+, and Pinterest. Cross promo on (camp) Printed camp guide Canada's #1 guide to summer camps. 175,000 copies distributed through various mass and niche channels, reaching the family demographic.

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