Our Kids Canada's Private School Guide

2018 School Membership Info Kit NR

Issue link: http://epub.ourkids.net/i/949635

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26 The Our Kids marke ng membership Our Kids: The Trusted Source Mini-profiles Your mini-profile leads families to your full profile. It's displayed on average to 249,639 families in the 12-month membership, and shows the key information about your school. We promote your mini-profile on scores of pages across OurKids.net—all pages that relate to your location and programming. For example, if your school is in Victoria and offers gifted programming, you'd qualify for the page "Schools in Victoria with gifted programming" (among many others). These pages often have 500-4,000 words (or even 10,000, in some cases) of valuable content supporting the mini-profiles. The pages also typically rank #1 in Google for related keyword searches. Most families navigate to your full profile via your mini-profile (after comparing your basic information to that of other schools). Mini-profile • Your school's basic informa on • Seen by an average of 249,639 families who match your criteria a year • Links to your school's full profile • Ability to add your school to a families' personal Shortlist

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