Our Kids Canada's Private School Guide

2018 School Membership Info Kit NR

Issue link: http://epub.ourkids.net/i/949635

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Page 31 of 52

32 The Our Kids marke ng membership Our Kids: The Trusted Source 1/4 PAGE PROFILE 1/2 PAGE PROFILE UPGR ADE (see page 46) Print guide How we promote you in the guide Membership includes a ¼-page profile of your school, with the opportunity to upgrade to a ½-page profile. Each school profile is laid out in the same way, which allows parents to easily read and compare their options, while still leaving room for schools to differentiate themselves. You provide the information for your profile. Even though the profile acts as an advertisement for your school, parents don't treat it as one. Parents are keen readers of the school profiles. Your profile will receive considerably more attention than a similar ad in other media. 200,000 copies distributed (see page 34) Front cover Back cover Editorial (pages 1-67) 330+ school profiles (pages 68-184) As a member school you will be promoted in the annual Our Kids: Canada's Private School Guide. The 196-page, full-sized magazine is the most referenced private school guide for families in markets across Canada. Compelling editorial informs parents and motivates them to enrol their kids in an independent school. The 330+ school profiles outline the best options for parents and help them find the ideal fit for their child.

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