Our Kids Canada's Private School Guide

2018 School Membership Info Kit NR

Issue link: http://epub.ourkids.net/i/949635

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Page 33 of 52

34 The Our Kids marke ng membership Our Kids: The Trusted Source Distribution 200,000 copies of the school guide are distributed in the fall (September to November) through various channels across Canada (outlined below). Our geographic distribution is roughly proportional to that of Canada's English-speaking population. Our distribution strategy is the product of 20 years of experience within the private school marketplace. The magazine has a long shelf-life. In fact, members tell us about parents visiting their school with an Our Kids guide in hand—a guide from 3 years ago! Moreover, parent feedback indicates the magazine is frequently passed on to others—on to family, neighbours, and so on. According to a survey of our readers, 48% of readers keep the Our Kids print guide for more than 6 months. 80% of readers refer to the guide repeatedly. While the magazine is a magnet for families already interested in private school education, it also pushes your message to families who aren't yet thinking of switching schools. Active ("push") distribution channels: 153,775 copies With these channels we put the magazine on the breakfast tables and in the physical hands of families. • Home-delivery to subscribers of major newspapers across Canada. The Globe and Mail Ontario 76,400 copies September Quebec 12,175 copies September Vancouver Island 3,525 copies September Maritimes 3,500 copies September Manitoba 1,500 copies September The Vancouver Sun British Columbia (mainland) 33,500 copies September Calgary Herald Alberta 20,000 copies September Regina Leader Post Saskatchewan 3,500 copies September

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