Our Kids Canada's Private School Guide

2018 School Membership Info Kit NR

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6 Our Kids: The Trusted Source In neighbourhoods across Canada, Our Kids is the central platform families use for private school research. In fact, more than 200,000 families use Our Kids every month with the explicit purpose of researching and choosing schools. How we help parents What do we give parents that they can't get elsewhere? Mainly, we give families a view of their options in context; we help families analyze, compare, and shortlist their school choices within a structured framework. This gives parents a sense of confidence they don't get from looking at schools in isolation. We're Canada's school- choice platform Parent survey: "How useful is OurKids.net in your school search?" Respondents 10% 30% 50% 5 Very useful 4 3 2 1 Not useful Source: 2017 feedback survey on OurKids.net Beyond giving families a macro-view of their options, we also give them a deeper understanding of their individual choices. (In our annual survey, 53% of our website visitors told us they already had a school in mind as they used our site. These visitors are using our site to do more thorough research.)

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