Our Kids Canada's Private School Guide

2018 School Membership Info Kit NR

Issue link: http://epub.ourkids.net/i/949635

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Page 6 of 52

To book or renew your membership, please call 1-877-272-1845 or email adver se@ourkidsmedia.com 7 We're Canada's school-research pla orm Finally, we guide parents through each step of the school-choice process. Choosing a school is a significant decision for most families—financially, intellectually, and emotionally. We give families the information they need to conduct an effective search. What sets us apart What makes our platforms so successful at capturing parents? A number of things: • We don't push schools: instead, we focus on helping families make intelligent decisions. Parents can tell the difference. They see us as a source of meaningful information rather than as marketers. • Sophisticated content: parents can access over 1,000 articles on school- choice topics. The articles we're publishing now are thorough, including 10,000-word guides covering niche topics from every angle relevant to parents during their search. • Consistent, in-depth profiles: our 330+ online profiles provide great detail on each school, including on academics/pedagogies and school culture, among other things. In all, there are 24 sections to the profiles, with up to 2,000 - 4,000 words of structured content on each school. • An easy-to-navigate comparative framework: the information on our platform allows for easy comparison between schools. We give families a framework for choosing schools, and the tools to apply that framework—right on our platform. • School reviews: We offer parents an inside look into the culture and experience of schools through 1,000+ word school reviews by students, alumni, and other parents (see page 29). • Our high visibility: our resources are available (and dominate) in every medium. No matter the device parents use for their research—we're there. Indeed, our network's reach is vast.

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