Our Kids Canada's Private School Guide

2018 School Membership Info Kit NR

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8 We're Canada's school-research pla orm Our Kids: The Trusted Source Our network's reach is vast 2.4 million families use Our Kids to discover, analyze, compare, and discuss their op ons (annually) All families interested in Canadian private schools If a family is considering private schools in Canada, it's likely they'll use Our Kids in their research. We reach the majority of families interested in Canadian private schools. In fact, 2.4 million families use Our Kids every year to research schools. How families find us Families find us as soon as they turn to a search engine to research private schools online. We dominate search engine results pages—meaning our website is the #1 to #3 result for thousands of school-related search-phrases. Families navigate to our website 2.4 million times annually. When families land on our website, they learn about all our platforms. We've also built a brand name with families. 14% of our traffic is in the form of families navigating directly to our site—meaning they type "OurKids.net" into their browser or navigate to us through a bookmark in their browser. More than 10,080,208 families have used OurKids.net since 2007. Offline, 200,000 copies of our printed school guide are distributed annually, with 4 million copies distributed since 1998. Moreover, families learn about us through third-party advertising. Each year we advertise our school expos to a combined audience of 5.5 million, through newspapers, radio, and other media.

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