Our Kids Canada's Private School Guide

2018 School Membership Info Kit NR

Issue link: http://epub.ourkids.net/i/949635

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To book or renew your membership, please call 1-877-272-1845 or email adver se@ourkidsmedia.com 9 We're Canada's school-research pla orm By region Our geographic reach is roughly proportional to the distribution of English-speakers in Canada. Annual website visitors* Print guides distributed** Combined web and print reach Member audience share ra o*** Bri sh Columbia Island Mainland 146,314 12,364 134,010 47,370 4,870 42,500 193,684 17,174 176,510 1.08 1.15 1.07 Alberta 90,811 26,300 117,111 1.74 Saskatchewan 104,34 4,600 15,039 2.01 Manitoba 12,917 2,500 15,417 4.13 Ontario 812,572 95,500 908,072 1 (baseline) Quebec 128,289 15,500 143,708 1.54 Mari mes 24,504 5,200 29,704 1.99 United States 176,451 Interna onal (outside the US) 347,349 * As of Feb 2018 ** See print distribu on details on page 34. *** Audience share ra o represents our local reach divided by the number of local schools we have as members rela ve to Ontario as a baseline. In a loose sense, a higher audience share means you're ge ng more value from the membership, rela ve to Our Kids members from other regions. Monthly reach Annual reach Included with membership Website (OurKids.net) 200,000 users 2,400,000 users a Printed school guide 16,667 copies (prorated) 200,000 copies a School expos 280 a endees (prorated) 3,352 a endees a eNewsle ers 40,000 emails 960,000 emails a Mobile app (relaunched) 353 users 4,236 downloads a Digital magazine 262 unique readers 3,150 unique readers (projected) a ExperienceBoarding.ca 1,364 users 16,118 users a * Social media channels 14,500 followers a Printed camp guide 16,667 copies (prorated) 200,000 copies a Camp expo 144 a endees (prorated) 1,728 a endees a By platform We reach families via our online, print, email, mobile, and in-person media. With a membership, you'll get promotion on all our platforms, as shown below: * Only available to boarding schools

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