Our Kids Canada's Private School Guide

2018 School Membership Info Kit NR

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10 We're Canada's school-research pla orm Our Kids: The Trusted Source What do we know about the people using our platforms? They're parents of school-aged children, and they're interested in private schools. We have around 180,000 monthly visitors, who come from neighbourhoods across Canada. About half come to our website with a specific school already in mind. • 53% of our web visitors say they use OurKids.net to research a particular school. The flipside: 47% come to our site without a school in mind. [Source: Annnual survey of web users] Some use our site to learn about curricula and school types. • 39% of our web visitors say they use OurKids.net to better understand school and curriculum types. [Source: Annnual survey of web users] Many use our site to help decide if private school is worth the investment. • 60% of our web visitors say they use OurKids.net to determine if a private school is worth the investment. [Source: Annnual survey of web users] Interested in private schools Parents of school-aged children General popula on Our audience is targeted

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